Browsing Working Papers by Author "Borna, Shaheen"
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Consumers’ expectations of sales events: how satisfied are consumer with shopping during sales events?
Borna, Shaheen; Sharma, Dheeraj (IIM Ahmedabad, 2016-03)Past researchers have examined the influence of sales events on multitude of variables. However, there exists a gap with regards to specific examination of the influence of sales events on consumer participation in sales ... -
Is conspicuous consumption of business leaders justified and morally defensible?
Borna, Shaheen; Sharma, Dheeraj (Indian Institute of Management Ahmedabad, 2016-03)In this paper, we first discuss the concept of conspicuous consumption of the business leaders. Next, we argue that the conspicuous consumption of corporate leaders can be justified from economics, marketing, and philosophical ...