Browsing Working Papers by Author "Butt, Steve"
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Revisiting the concept and classification of distribution service outputs
Waterschoot, Walter van; Sinha, Piyush Kumar; Haes, Joeri De; Lievens, Annouk; Butt, Steve (2010-07-27)Distribution service outputs structurally play a pivotal role in retail and channel management. This paper critically assesses the nature of Bucklinzs classic formulation, which is concerned with numerically expressible ...