Browsing Working Papers by Author "Dholakia, Nikhilesh"

Now showing items 1-12 of 12

    • Approach to the design of corporate identity 

      Dholakia, Nikhilesh; Bhandari, Labdhi R. (2010-03-20)
      The corporate form of organization is being used in many spheres of economic and social activity. Public enterprises and development corporations have swelled the ranks of the mass of existing private sector companies. All ...

    • Consumption patterns and macromarketing : a radical perspective 

      Dholakia, Nikhilesh; Fuat Firat, A. (2010-03-13)
      In studying the choices for consumption, marketing scholars have been almost totally occupied with a very narrow spectrum of choice, viz brand choice. This paper discusses the nature of consumption patterns and how social ...

    • Development administraiton as social marketing 

      Dholakia, Nikhilesh (2010-03-22)
      Development Administration has come on its own as an area of practice and study. It is differentiated from conventional administration by its emphasis on social and economic change. In the field of management, the concept ...

    • Does futurology have a future in India? 

      Sambrani, Shreekant; Dholakia, Nikhilesh (2010-07-27)
      A population growth rate of around 2 per cent per annum being the one certainty of India's future, predictions have varied between Malthusian nightmares and blissful utopias. The methods used for arriving at these conclusions ...

    • Formulating public policy for distribution of essential goods: an analytical approach 

      Bhandar, Labdhi; Dholakia, Nikhilesh; Khurana, Rakesh (2010-03-21)
      Public Policy concerning distribution of essential goods of mass consumption has assumed critical importance in several developing countries. In India, such policies have generally been reactive, in response to exigencies ...

    • Indian markets and marketing: the emerging perspective 

      Dholakia, Nikhilesh (2010-03-13)
      The purpose of this paper is to examine the nature and prospects of Indian markets. The paper also discusses the nature of the marketing system which has evolved to cater to these markets. Finally, the paper attempts to ...

    • New marketing in a new environment: some thoughts on a basic restructuring 

      Dholakia, Nikhilesh (2010-03-21)
      A case is developed for some basic changes in the conceptual repertoire of the marketing discipline in view of the changes in the economic and social environment in India today. It is argued that the adaptation of existing ...

    • Options for the fifth sector: a discussion of the workers' sector proposal 

      Khurana, Rakesh; Dholakia, Nikhilesh (2010-03-13)
      In Lok Sabha a proposal to create a "Fifth Sector" by investing the funds accumulated under the compulsory deposit scheme (CDS). In the proposed fifth sector the government hopes to create a genuine workers sector in line ...

    • Patterns of MRTPC judgements 

      Khurana, Rakesh; Dholakia, Nikhilesh (2010-03-13)
      In its report submitted in 1964, the Mahalanobis committee on distribution of income and levels of living found some evidence to the effect that industrial planning had been responsible for an increase in income disparities. ...

    • Preliminary report on marketing theory and its relationship to social enterprises 

      Dholakia, Nikhilesh (2010-07-27)
      This paper is a review and critique simultaneously of marketing theory and social enterprise marketing. The scope, structure and aims of marketing theory are examined. It is shown that many structural weaknesses of the ...

    • Strategy model for export marketing 

      Dholakia, Nikhilesh; Khurana, Rakesh (2010-03-18)
      Marketing planning for exports may be suboptimal if the product-market strategy itself is not maximally effective. In this paper, a method is developed for choosing an appropriate product-market strategy, given the relative ...

    • Total performance measurement system for public enterprises: a framework 

      Dholakia, Nikhilesh; Khurana, Rakesh (2010-03-13)
      In this paper the need for a system for total performance measurement in public enterprises is highlighted. By total performance measurement system is meant a uniform system of measuring and reporting the economic and ...