Browsing Working Papers by Author "Durgaprasad, D."
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Quasi-social products with legal implications: A case of insurance marketing
Durgaprasad, D.; Moorthy, Ravi C. (2010-03-22)In the course of the 'modernization" process many new practices and norms have to be introduced. While we desist from defining modernization or even defending it, suffice it to say that industrilization and modernization ...