Browsing Working Papers by Author "Jaiswal, Anand Kumar"
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Examining the Nonlinear Effects in Satisfaction-Loyalty-Behavioral Intentions Model
Jaiswal, Anand Kumar; Niraj, Rakesh (2009-08-07)Extant research has widely investigated linear functional forms in satisfaction and loyalty models. Though complex nonlinear nature of satisfaction loyalty link is suggested by several researchers, few attempts have been ... -
Fortune at the Bottom of the Pyramid: An Alternate Perspective
Jaiswal, Anand Kumar (2009-08-03)The Bottom of the Pyramid (BOP) has emerged as one of the dominant ideas in business. Cognizant of the overwhelming attention BOP has attracted and its potential impact on the billions of the poor and on managerial practices, ...