Now showing items 1-2 of 2

    • Marketing orientation in Indian industry 

      Mehta, Subhash C.; Joag, Shreekant G. (2010-03-14)
      An instrument with 54 items was developed to measure marketing orientation of Indian companies. Ninety-one senior marketing executives from a cross section of Indian manufacturing companies provided data on their perceptions ...
    • MIS-Marketing by the dream merchants: the case of state lotteries 

      Joag, Shreekant G.; Mehta, Subhash C. (2010-03-14)
      The paper pleads for a total review of state operated lotteries in India. The idea of state run lotteries came with the laudable objective of mobilizing surplus money in the society by exploiting the gambling instinct and ...