Browsing Working Papers by Author "Jose, John"
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Development of Utility Function for Life Insurance Buyers in the Indian Market
Dutta, Goutam; Basu, Sankarshan; Jose, John (Indian Institute of Management Ahmedabad, 2008)Insurance as a financial instrument has been used for a long time. The dramatic increase in competition within the insurance sector (in terms of providers coupled with awareness for the need for insurance) has resulted in ...