Browsing Working Papers by Author "Kaul, Subhashini"
Now showing items 1-7 of 7
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A Conceptual Note on Influencing Store Loyalty: Implications for Indian Retailers
Kaul, Subhashini (2009-08-21)Store loyalty is the most initial variable of interest to retailers. This paper reviews existing retail literature to identify the dimensions of store loyalty; with specific focus on its antecedents such as store image. ... -
Hedonism and Culture: Impact on Shopper Behaviour
Kaul, Subhashini (2009-08-21)Increasingly consumer shopping behaviour is being seen from the holistic perspective of the entire shopping experience. The experiential view of shopping takes a far more holistic approach to the consumption process, right ... -
Identities and Store Image Formation: A Study of Retail Consumer Store Choice Behaviour
Kaul, Subhashini (2009-08-21)This theoretical paper develops a series of models applying social identify theory to the retail content. The shopper is conceived of as an 'actor' whose self-image and related identities impact store image perceptions. ... -
Impact of Initial-Trust Image on Shopper Trust and Patronage Intentions
Kaul, Subhashini; Sahay, Arvind; Koshy, Abraham (2009-08-03)The objective of this study is to examine the role of store image in influencing shopper trust and patronage intentions when 1) the store has never been visited and 2) the store has been visited. This study also identifies ... -
Impact of Performance and Expressiveness Value of Store Service Quality on the Mediating Role of Satisfaction
Kaul, Subhashini (2009-09-02)This study explores the extent to which store service attributes having appeal for consumer self-image impacts store satisfaction and patronage intentions and discovers that this ‘expressiveness’ value has significant ... -
Measuring Retail Service Quality: Examining Applicability of International Research Perspectives in India
Kaul, Subhashini (2009-09-02)Service quality measures developed internationally are often accepted as adequate in India. This study evaluates the Retail Service Quality Scale (RSQS) developed in the U.S. and considered valid across a variety of formats ... -
‘The Value-Congruity Relationship Model’
Kaul, Subhashini; Khokle, Pradyumana; Koshy, Abraham (2009-08-21)Marketers have always aimed at improving quality of relationship with consumers. Recent efforts exploring into brand-consumer relationships indicates that individuals use the interpersonal relationship elements to forge ...