Browsing Working Papers by Author "Kaul, Surabhi"
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Buying impulsive trait: an effective moderator for shopping emotions and perceived risk
Sinha, Piyush Kumar; Mishra, Hari Govind; Kaul, Surabhi; Singh, Sarabjot (Indian Institute of Management, Ahmedabad, 2014)The study provides an evidence of the relationship between buying traits, perceived risk and buying emotions. The study also indicates that the three emotional states of arousal and pleasure and dominance have significant ... -
Dominance of affective over cognitive customer satisfaction in satisfaction-loyalty relationship in service encounters
Sinha, Piyush Kumar; Mishra, Hari Govind; Kaul, Surabhi (Indian Institute of Management, Ahmedabad, 2014)The paper reports on a study which aims to understand the role of cognitive and affective components of customer satisfaction in service encounters. The paper is structured to explore a brief synthesis of the extant ...