Browsing Working Papers by Author "Koul, Surabhi"
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Small retailer’s merchandise decision making: A grounded theory approach
Sinha, Piyush Kumar; Mishra, Hari Govind; Koul, Surabhi (Indian Institute of Management Ahmedabad, 2016-05-16)This study is focused on small retail stores of Jammu province of J&K and examines the relationship between retailer’s perceptions of the trading area and their assortment policy decisions and their reported performance ...