Browsing Working Papers by Author "Kumar, Vishal"
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From well-heeled to tip-toed, shoe-shine to shoe-lace: valuing product differentiation in men’s formal footwear
Kumar, Vishal; Deodhar, Satish Y. (Indian Institute of Management Ahmedabad, 2014)Gone are the days when the only branded footwear Indians knew was Bata. After years of economic liberalization, one finds many firms; local, national, and international jostling for consumer attention by producing various ...