Browsing Working Papers by Author "Mandal, Sudipta"

Now showing items 1-2 of 2

    • Antecedents and consequences of product innovation: a meta-analytic review 

      Mandal, Sudipta; Sharma, Dheeraj (Indian Institute of Management Ahmedabad, 2016-04-05)
      Building on the meta-analytic model suggested by Montoya‐Weiss et al., Journal of Product Innovation Management, 11(5), 397-417, (1994), this study proposes a framework for product innovation to identify what strategies ...

    • Pricing for e-commerce in emerging economies 

      Mandal, Sudipta; Sharma, Dheeraj (Indian Institute of Management Ahmedabad, 2016-03)
      With the increasing use of the internet and the subsequent greater avenues for information search, consumers have shifted from being mere “price takers” to “price determiners”, either explicitly or implicitly. Consumers ...