Browsing Working Papers by Author "Mishra, Hari Govind"
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Buying impulsive trait: an effective moderator for shopping emotions and perceived risk
Sinha, Piyush Kumar; Mishra, Hari Govind; Kaul, Surabhi; Singh, Sarabjot (Indian Institute of Management, Ahmedabad, 2014)The study provides an evidence of the relationship between buying traits, perceived risk and buying emotions. The study also indicates that the three emotional states of arousal and pleasure and dominance have significant ... -
Dominance of affective over cognitive customer satisfaction in satisfaction-loyalty relationship in service encounters
Sinha, Piyush Kumar; Mishra, Hari Govind; Kaul, Surabhi (Indian Institute of Management, Ahmedabad, 2014)The paper reports on a study which aims to understand the role of cognitive and affective components of customer satisfaction in service encounters. The paper is structured to explore a brief synthesis of the extant ... -
Impact of consumer social responsibility and brand social responsibility image on brand loyalty
Sinha, Piyush Kumar; Mishra, Hari Govind; Singh, Sarabjot (Indian Institute of Management, Ahmedabad, 2014)The present paper focus on ITC notebook and try to understand consumer social responsibility for cause related brand and how their preference level changes with different firm donations, and how this activity leads to brand ... -
Small retailer’s merchandise decision making: A grounded theory approach
Sinha, Piyush Kumar; Mishra, Hari Govind; Koul, Surabhi (Indian Institute of Management Ahmedabad, 2016-05-16)This study is focused on small retail stores of Jammu province of J&K and examines the relationship between retailer’s perceptions of the trading area and their assortment policy decisions and their reported performance ...