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    • A study of the evolution of nature and narration of brands in an emerging market 

      Koshy, Abraham; Narayanan, Priya (Indian Institute of Management Ahmedabad, 2017-05-23)
      Brands evolve over time as a result of factors that facilitate or force. Such changes could, firstly, be the result of changes in the operating environment, such as changes in either consumer-related aspects like consumer ...