Browsing Working Papers by Author "Narayanan, Priya"

Now showing items 1-2 of 2

    • Gold monetization in India as a transformative policy: a mixed method analysis 

      Narayanan, Priya; Gopalakrishnan, Balagopal; Sahay, Arvind (Indian Institute of Management Ahmedabad, 2017)
      India is the second largest consumer of gold in the world and gold is a major contributor to the current account deficit. Much of the gold goes out of circulation and is not available to support economic activity. To ...

    • A study of the evolution of nature and narration of brands in an emerging market 

      Koshy, Abraham; Narayanan, Priya (Indian Institute of Management Ahmedabad, 2017-05-23)
      Brands evolve over time as a result of factors that facilitate or force. Such changes could, firstly, be the result of changes in the operating environment, such as changes in either consumer-related aspects like consumer ...