Browsing Working Papers by Author "Niraj, Rakesh"
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Examining the Nonlinear Effects in Satisfaction-Loyalty-Behavioral Intentions Model
Jaiswal, Anand Kumar; Niraj, Rakesh (2009-08-07)Extant research has widely investigated linear functional forms in satisfaction and loyalty models. Though complex nonlinear nature of satisfaction loyalty link is suggested by several researchers, few attempts have been ...