Now showing items 1-2 of 2

    • Antecedents and consequences of brand equity: a meta analysis 

      Pandey, Arpita; Sharma, Dheeraj (Indian Institute of Management Ahmedabad, 2016-03)
      Brand equity provides the firms, a competitive, financial and strategic advantage over other firms in the market. Over the past few decades, brand equity has received increasing attention from various domains. However a ...
    • E-commerce selling in an emerging economy context 

      Pandey, Arpita; Sharma, Dheeraj (Indian Institute of Management Ahmedabad, 2016-03)
      Different studies have specified different definitions of Ecommerce. However most of these definitions concur and summarize that Ecommerce is constituted by buying and selling online. This study focusses on the Selling ...