Browsing Working Papers by Author "Sahoo, Debajani"
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Loyalty Programme Applications in Indian Service Industry
Sahoo, Debajani; Vyas, Preeta H. (2009-07-25)Retaining all customers would not be a good idea for any business. In contrast, allowing the profitable customers to leave would be an even worse idea. Consequently the real solution rests in knowing the value of each ...