Browsing Working Papers by Author "Singh, Ramendra"
Now showing items 1-3 of 3
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An Assessment of the Impact of Distribution Channel Conflict on Channel Efficiency – Few Improvised Conceptual Models
Singh, Ramendra (2009-08-21)The primary purpose of this study is to enhance the understanding of the impact of distribution channel conflicts on the channel efficiency, which has hitherto received little attention in distribution channel literature. ... -
An Exploratory Study of Factors affecting MBA Students’ Attitude towards Learning via Case Study Pedagogy: Insights from Advertising Literature
Singh, Ramendra; Sinha, Piyush Kumar (2009-08-21)Case based pedagogy has become popular in most business schools today, since the pioneering efforts made by Harvard Business School, several decades ago. Although the case method approach stands firmly on grounds its ... -
Salesperson’s Customer Orientation: A Reconceptualization and a New Definition
Singh, Ramendra; Koshy, Abraham (2009-07-30)This study critically examines the existing domains, conceptualizations and operationalizations of the salesperson’s customer orientation constructs present in the literature. The widely used Salesperson orientation-Customer ...