Browsing Working Papers by Author "Singh, Swati"
Now showing items 1-1 of 1
-
Grapevine or Informed Selection: significance of quality attributes in India’s emerging wine market
Deodhar, Satish Y.; Singh, Swati; Tank, Nikita (Indian Institute of Management Ahmedabad, 2018-03-30)Indian wine market is in a nascent state as compared to its counterparts in Europe, America and Asia. However, with rapid growth in GDP and consequent changes in lifestyle, the absolute size of the market is growing rapidly. ...