Browsing Working Papers by Author "Sinha, P. K."
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Broadening the concept of sustainability and measuring its impact on firm’s performance
Kumar, Bipul; Sinha, P. K.; Shukla, P. R.; Abhishek (2013-11-26)There is an enhanced awareness among the firms regarding the impact of their marketing and business activities on the environment and society largely due to consumer education, the role of activists and aftermath of some ...