Browsing Working Papers by Author "Sinha, Piyush Kumar"
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Brand adoption by BOP retailers
Sinha, Piyush Kumar; Gupta, Suraksha; Rawal, Saurabh (Indian Institute of Management , Ahmedabad, 2014)Previous studies with regard to brand adoption by retailers have focussed on large retailers who are approached directly by the brands. There is a lack of studies on how BoP retailers adopt brands who sell to a very different ... -
Buying impulsive trait: an effective moderator for shopping emotions and perceived risk
Sinha, Piyush Kumar; Mishra, Hari Govind; Kaul, Surabhi; Singh, Sarabjot (Indian Institute of Management, Ahmedabad, 2014)The study provides an evidence of the relationship between buying traits, perceived risk and buying emotions. The study also indicates that the three emotional states of arousal and pleasure and dominance have significant ... -
Choice of a Retail Store and Retail Store Format: A Hierarchical Logit Model
Tripathi, Sanjeev; Sinha, Piyush Kumar (2009-07-30)The literature on store choice has mainly studied the store attributes, and ignored the consumer attributes in store choice. Even when, the consumer attributes have been incorporated the strength of relationship has been ... -
The Classic Conceptualisation and Classification of Distribution Service Outputs - Time for a Revision?
Waterschoot, Walter van; Sinha, Piyush Kumar; Haes, Joeri De; Lievens, Annouk (2009-09-04)Distribution service outputs structurally play a pivotal role in retail- and channel management. This paper critically assesses the nature of Bucklin’s classic formulation, which is concerned with numerically expressible ... -
Development of Modern Retailing in India: It’s Impacts on Distribution and Procurement Networks and Changing Consumption Pattern
Sinha, Piyush Kumar; Gokhale, Srikant; Thomas, Sujo (2013-11-25)The Indian retail industry is estimated to be $470 billion. The organized or modern retailing with 6% share stands at $26 billion. It is projected to reach US$ 1.3 trillion by 2018 with the organized retail market estimated ... -
Dominance of affective over cognitive customer satisfaction in satisfaction-loyalty relationship in service encounters
Sinha, Piyush Kumar; Mishra, Hari Govind; Kaul, Surabhi (Indian Institute of Management, Ahmedabad, 2014)The paper reports on a study which aims to understand the role of cognitive and affective components of customer satisfaction in service encounters. The paper is structured to explore a brief synthesis of the extant ... -
Elements of task definition shopping situations: a study in context of products high on haptic salience
Abhishek; Sinha, Piyush Kumar (Indian Institute of Management , Ahmedabad, 2014)Marketing literature has identified task definitions as one of the important situational influences. Task definition features of a situation include an intent or requirement to select, shop for, or obtain information about ... -
An Exploratory Study of Factors affecting MBA Students’ Attitude towards Learning via Case Study Pedagogy: Insights from Advertising Literature
Singh, Ramendra; Sinha, Piyush Kumar (2009-08-21)Case based pedagogy has become popular in most business schools today, since the pioneering efforts made by Harvard Business School, several decades ago. Although the case method approach stands firmly on grounds its ... -
Family and Store Choice - A Conceptual Framework
Tripathi, Sanjeev; Sinha, Piyush Kumar (2009-08-21)Retail Store choice has traditionally been studied from the perspective of an individual. The retail offering is however consumed more by the family than by an individual. This study questions the study of store choice by ... -
Format choice of food and grocery retailers
Sinha, Piyush Kumar; Mathew, Elizabeth; Kansal, Ankur (2010-04-03)Format choice is recognized as a cognitive process. Like any other purchasing decision format choice also is an information processing behavior. A store is chosen based on the confidence that the customer has regarding the ... -
Impact of consumer social responsibility and brand social responsibility image on brand loyalty
Sinha, Piyush Kumar; Mishra, Hari Govind; Singh, Sarabjot (Indian Institute of Management, Ahmedabad, 2014)The present paper focus on ITC notebook and try to understand consumer social responsibility for cause related brand and how their preference level changes with different firm donations, and how this activity leads to brand ... -
Impact of store format on shopping involvement
Sinha, Piyush Kumar; Uniyal, Dwarika Prasad (Indian Institute of Management Ahmedabad, 2016-06-29)Store formats exist in three forms of convenience, variety and experience. Shopping involvement tends to change across these formats. This current study (a) establishes the role of store formats on shopping involvement, ... -
Impact of store format on shopping involvement
Sinha, Piyush Kumar; Uniyal, Dwarika Prasad (Indian Institute of Management , Ahmedabad, 2014)Store formats exist in three forms of convenience, variety and experience. Shopping involvement tends to change across these formats. This current study (a) establishes the role of store formats on shopping involvement, ... -
Indian QSR Industry – Opportunities and Strategies to Harness Them
Sinha, Piyush Kumar (2013-11-25)In a country with more than a billion people, opportunities in India are abound. This has led to a rapid growth of the QSR industry. However, simultaneously, it has also created a canvass that has many failures and ... -
An Insight into the Growth of New Retail Formats in India
Sinha, Piyush Kumar; Kar, Sanjay K. (2009-08-13)The Indian retail sector is going through a transformation and this emerging market is witnessing a significant change in its growth and investment pattern. Both existing and new players are experimenting with new retail ... -
An Insight into the Growth of New Retail Formats in India
Sinha, Piyush Kumar; Kar, Sanjay K. (2009-03-11)The Indian retail sector is going through a transformation and this emerging market is witnessing a significant change in its growth and investment pattern. Both existing and new players are experimenting with new retail ... -
An Investigation of Incongruency and Distraction Hypotheses: The Context of Dubbed TV Commercials
Venkatesh, P.; Sinha, Piyush Kumar (2009-07-28)When one looks at the Television commercials scene in India, one easily sees three distinct patterns of communication. One is the nation-wide campaigns that are language neutral, meaning, they are purely music based. The ... -
The legal structure and framework of luxury goods market in India: competitive or restrictive growth?
Sinha, Piyush Kumar; Thomas, Sujo; Patel, Ritesh (Indian Institute of Management Ahmedabad, 2015)It has been evident from our long human history that luxury has been present in one or other form of consumption practices and that the luxury goods have existed for ages, dating back to Roman times, where luxuries such ... -
Loyalty Programmes: Practices, Avenues and Challenges
Vyas, Preeta H.; Sinha, Piyush Kumar (Indian Institute of Management Ahmedabad, 2008)Complexity of modern business requires managers to strive for innovative strategies to acquire and retain customers in any product market field. As acquiring new customers is getting costlier day by day, business organizations ... -
Online retailing paired with kirana – a formidable combination for emerging markets
Sinha, Piyush Kumar; Gokhale, Srikant; Rawal, Saurabh (Indian Institute of Management , Ahmedabad, 2014)The World Wide Web was launched in 1991 by Tim Berners Lee and shortly after that, in 1994, Pizza Hut delivered its first pizza after receiving an online order. Electronic commerce is one of the boons of internet and the ...