Browsing Working Papers by Author "Thomas, Sujo"
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Cause related marketing - an Indian overview
Kureshi, Sonal; Thomas, Sujo (Indian Institute of Management, Ahmedabad, 2014)The Indian market has witnessed all types of organizations ranging from national to multinational to regional as well as local adopting cause related marketing (CRM) practice since the late nineties. They started partnering ... -
Development of Modern Retailing in India: It’s Impacts on Distribution and Procurement Networks and Changing Consumption Pattern
Sinha, Piyush Kumar; Gokhale, Srikant; Thomas, Sujo (2013-11-25)The Indian retail industry is estimated to be $470 billion. The organized or modern retailing with 6% share stands at $26 billion. It is projected to reach US$ 1.3 trillion by 2018 with the organized retail market estimated ... -
Intention to participate in cause related marketing: influence of cause
Kureshi, Sonal; Thomas, Sujo (Indian Institute of Management Ahmedabad, 2016-03)The most widely accepted definition for CRM is provided by Varadarajan and Menon (1988) and it defines CRM as “a process of formulating and implementing marketing activities that are characterized by an offer from the firm ... -
The legal structure and framework of luxury goods market in India: competitive or restrictive growth?
Sinha, Piyush Kumar; Thomas, Sujo; Patel, Ritesh (Indian Institute of Management Ahmedabad, 2015)It has been evident from our long human history that luxury has been present in one or other form of consumption practices and that the luxury goods have existed for ages, dating back to Roman times, where luxuries such ... -
Organized Retailing of Horticultural Commodities
Sinha, Piyush Kumar; Thomas, Sujo (2013-11-25)Owing to rapid urbanization and changing consumption patterns, more and more retailers are trying to put their best efforts to discover new avenues of success when it comes to the sales of horticultural commodities. There ...