Now showing items 1-6 of 6

    • Choice of a Retail Store and Retail Store Format: A Hierarchical Logit Model 

      Tripathi, Sanjeev; Sinha, Piyush Kumar (2009-07-30)
      The literature on store choice has mainly studied the store attributes, and ignored the consumer attributes in store choice. Even when, the consumer attributes have been incorporated the strength of relationship has been ...
    • Constituents of successful sports leagues in emerging markets 

      Tripathi, Sanjeev; Kapoor, Ankur (Indian Institute of Management Ahmedabad, 2015)
      Purpose: The purpose of this paper is to understand and identify the factors that contribute to the success of sports leagues in emerging sports markets. Design/ Methodology/ Approach: This paper uses a mixed methodology ...
    • Does odd or even make a difference 

      Tripathi, Sanjeev (Indian Institute of Management Ahmedabad, 2016-03-14)
      The evidence from literature on ultimatum games suggests that proposers often split the stake equally when they make an offer. In this study we investigate the effect of odd size stakes (OSS) in ultimatum games. OSS prevents ...
    • Family and Store Choice - A Conceptual Framework 

      Tripathi, Sanjeev; Sinha, Piyush Kumar (2009-08-21)
      Retail Store choice has traditionally been studied from the perspective of an individual. The retail offering is however consumed more by the family than by an individual. This study questions the study of store choice by ...
    • A study on the not-for-profit route to olympic gold 

      Tripathi, Sanjeev; Dhandhania, Kopal Agrawal (Indian Institute of Management Ahmedabad, 2015)
      Purpose – The purpose of this paper is to investigate a Not-for-Profit (NFP) model for development and support of sports at elite level. This research investigates, Olympic Gold Quest, a NFP organization in India to ...
    • Why should i care - Its others money 

      Tripathi, Sanjeev (Indian Institute of Management Ahmedabad, 2016-03-14)
      We examine the behavior of players when they play with their own vs. other people’s money; we investigate this for both dictator and ultimatum games. The results suggest that the behavior of the players differs when they ...