Now showing items 1-3 of 3

    • Impact of Store format on Shopping Involvement 

      Sinha, Piyush Kumar; Uniyal, Dwarika Prasad (Indian Institute of Management , Ahmedabad, 2014)
      Store formats exist in three forms of convenience, variety and experience. Shopping involvement tends to change across these formats. This current study (a) establishes the role of store formats on shopping involvement, ...
    • Impact of store format on shopping involvement 

      Sinha, Piyush Kumar; Uniyal, Dwarika Prasad (Indian Institute of Management Ahmedabad, 2016-06-29)
      Store formats exist in three forms of convenience, variety and experience. Shopping involvement tends to change across these formats. This current study (a) establishes the role of store formats on shopping involvement, ...
    • Point of Purchase Communication: Role of Information Search, Store Benefit, and Shopping Involvement 

      Uniyal, Dwarika Prasad; Sinha, Piyush Kumar (2011-05-27)
      Point of Purchase (PoP) is the place where a customer is about to buy the product. This is the crucial point where the exchange takes place. It offers a last chance to remind or attract customers. In spite of a considerable ...