Browsing Working Papers by Author "Varsha, Verma"
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Consumers' need for uniqueness: a cross-cultural validation
Sharma, Dheeraj; Varsha, Verma (Indian Institute of Management Ahmedabad, 2014)We conduct a cross-cultural validation of the Consumers’ Need for Uniqueness (CNFU) scale. Using confirmatory factor analysis, the cross-cultural reliability and validity of the CNFU scale developed by Tian, Bearden and ... -
Relationship marketing in online retailing - a meta-analytic approach
Varsha, Verma; Sharma, Dheeraj (Indian Institute of Management Ahmedabad, 2014)This study is a meta-analysis of relationship marketing (RM) in online retailing. The study builds on the meta-analytic model suggested by Palmatier, Dant, Grewal, and Evans (2006) and extends the framework in the domain ...