Now showing items 1-2 of 2

    • Consumers' need for uniqueness: A cross-cultural validation 

      Sharma, Dheeraj; Varsha, Verma (Indian Institute of Management Ahmedabad, 2014)
      We conduct a cross-cultural validation of the Consumers’ Need for Uniqueness (CNFU) scale. Using confirmatory factor analysis, the cross-cultural reliability and validity of the CNFU scale developed by Tian, Bearden and ...
    • Relationship marketing in online retailing - A meta-analytic approach 

      Varsha, Verma; Sharma, Dheeraj (Indian Institute of Management Ahmedabad, 2014)
      This study is a meta-analysis of relationship marketing (RM) in online retailing. The study builds on the meta-analytic model suggested by Palmatier, Dant, Grewal, and Evans (2006) and extends the framework in the domain ...