Browsing Working Papers by Author "Vyas, Preeta H."
Now showing items 1-6 of 6
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Incentive outlay rations in fast moving consumer goods sector in India
Vyas, Preeta H. (2009-12-14)This study examines the nature of schemes offered in the FMCG(fast moving consumer goods) category, to find out ratio of incentive and outlay (which the consumer is expected to make to avail sales promotion offers), explore ... -
Incentive Outlay Ratios in Fast Moving Consumer Goods Sector in India
Vyas, Preeta H. (2009-09-04)Inflationary trends in economy have led to increased media costs, forcing many companies to increased expenditure on sales promotion activities. It has been recognized that well-planned sales promotion activities have a ... -
Loyalty Programme Applications in Indian Service Industry
Sahoo, Debajani; Vyas, Preeta H. (2009-07-25)Retaining all customers would not be a good idea for any business. In contrast, allowing the profitable customers to leave would be an even worse idea. Consequently the real solution rests in knowing the value of each ... -
Loyalty Programmes: Practices, Avenues and Challenges
Vyas, Preeta H.; Sinha, Piyush Kumar (Indian Institute of Management Ahmedabad, 2008)Complexity of modern business requires managers to strive for innovative strategies to acquire and retain customers in any product market field. As acquiring new customers is getting costlier day by day, business organizations ... -
Measuring consumer preferences for sales promotion schemes through conjoint design in FMCG sector
Vyas, Preeta H. (2010-04-03)This paper first attempts a brief synthesis of the existing literature on consumer respect to sales promotion and use of conjoint design in the study of consumer preferences. Based on insights developed through literature ... -
Sales Promotion Practices in Apparel Retail Sector and Challenges Ahead
Vyas, Preeta H. (2009-08-03)Indian organised retail industry is poised for growth. Apparel sector in particular has a great opportunity with alignment of Indian economy to globalised markets. With the widespread use of sales promotions- short term ...