Browsing Working Papers by Subject "Advertising"

Now showing items 1-5 of 5

    • Advertising claims, expectation fulfilment and product evaluation 

      Bhandari, Labdhi R. (2010-07-27)
      Consumerism movements like 'Truth in Advertising' have prompted formulation of legal and other public policy measures to regulate deceptive advertising. While a great deal of effort has gone into evolving mechanisms to ...

    • Corporate image advertising 

      Shingi, P. M. (2010-03-13)
      While describing how a favourable corporate image shared by different types of public like investors, merchants, dealers, administrators, political leaders, customers, business associates and company executives can provide ...

    • Creative approaches in advertising in India in the early nineties what criteria 

      Mukhopadhyay, Sipra (2010-03-25)
      The paper developed while exploring the anomaly that the best adjusted creatives are not necessarily the best performers, despite uniformity in other marketing inputs. It examines (1) current trends in creative approaches, ...

    • A survey of advertising themes in 1970's 

      Mohan, Manendra (2010-03-14)
      Advertising is a reflection of the total environment of the society; hence advertisers are expected to respond to the changing needs and expectations of their potential audience. To find out the changing trend of themes, ...

    • Visuals in advertising 

      Shingi, P. M. (2010-03-14)
      Illustrations, generally composed of subjects, objects, symbols, letters and their combinations, have great value of providing detailed information not easily amenable to written descriptions. While commenting on the ...