Browsing Working Papers by Subject "Orientation"

Now showing items 1-3 of 3

    • Marketing orientation in Indian industry 

      Mehta, Subhash C.; Joag, Shreekant G. (2010-03-14)
      An instrument with 54 items was developed to measure marketing orientation of Indian companies. Ninety-one senior marketing executives from a cross section of Indian manufacturing companies provided data on their perceptions ...

    • Orientation towards work and school: cultural context and intervention strategies 

      Pareek, Udai (2010-03-14)
      Cultural factors influence person's orientation towards work and school. Four categories distinguishing pre-industrial from industrial cultures are: 1. Permanence of roles (affiliation versus inclusion, collaboration versus ...

    • Role orientation and role performance of Indian managers 

      Parikh, Indira J. (2010-03-29)
      The paper explores the tend and differential movement of the managers from the processes of social identity to the emergence of work identity in Indian organizations. The focus of the Social Identity is maintenance of ...