Browsing Working Papers by Subject "Overlapping Price Ranges"
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Effect of overlapping price ranges on price perception: Revisiting the range theory of price perception
(Indian Institute of Management Ahmedabad, 2016-02-09)The context in which a product is seen has an impact on the behavior of consumers. Specifically the impact of the context provided by the most and least extreme values, i.e., the range of stimuli presented has been well ...