Browsing Working Papers by Subject "Perception"

Now showing items 1-2 of 2

    • Efficient market Hypothesis: understanding and acceptance in India 

      Bhat, Ramesh; Pandey, I. M. (2010-03-22)
      In Spite of Some empirical evidence in favour of the capital market efficiency in weak form and mildly in favour of semi-strong form, the ca[pital markets participants allege that the market is excessively speculative and ...

    • Exploratory study of viewers perceptions of television advertising 

      Gupta, Anil K. (2010-07-27)
      Study of Consumers' attitude towards advertising helps the advertisers in planning their advertising campaigns. By comparative evaluation of advertisements across different elements viz. Creative strategies, appeals and ...