Browsing Working Papers by Subject "USA"

Now showing items 1-1 of 1

    • Consumers' need for uniqueness: a cross-cultural validation 

      Sharma, Dheeraj; Varsha, Verma (Indian Institute of Management Ahmedabad, 2014)
      We conduct a cross-cultural validation of the Consumers’ Need for Uniqueness (CNFU) scale. Using confirmatory factor analysis, the cross-cultural reliability and validity of the CNFU scale developed by Tian, Bearden and ...