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Now showing items 61-70 of 95
My journey with IIMA: an autobiographical account
(Indian Institute of Management, Ahmedabad, 2014)
Organizations and Institutions are platforms of learning and growth. It is left for us to choose our path and give and get the best during the time we are associated with it as a stake holder. This paper is a narrative of ...
Consumers' need for uniqueness: a cross-cultural validation
(Indian Institute of Management Ahmedabad, 2014)
We conduct a cross-cultural validation of the Consumers’ Need for Uniqueness (CNFU) scale. Using confirmatory factor analysis, the cross-cultural reliability and validity of the CNFU scale developed by Tian, Bearden and ...
Relationship marketing in online retailing - a meta-analytic approach
(Indian Institute of Management Ahmedabad, 2014)
This study is a meta-analysis of relationship marketing (RM) in online retailing. The study builds on the meta-analytic model suggested by Palmatier, Dant, Grewal, and Evans (2006) and extends the framework in the domain ...
Strategizing in Indian informal business settings: a case study of kirana shops in India.
(IIM Ahmedabad, 2014-03-04)
Small, informally organized retail grocery shops called kirana shops are ubiquitous in contemporary India and have historically existed as a dominant form of organizing in the Indian retail context. Despite increased ...
Individual factors and organizational initiatives enabling the success of PWD-managers
(IIM Ahmedabad, 2014-03-19)
In this paper we look into the factors that support the career advancement of People with Disability (PWD) and trigger the breaking of the glass ceiling. We explore the Social Cognitive Career Theory and examine the ...
Business dispute resolution: taking arbitration clause seriously
(Indian Institute of Management, Ahmedabad, 2014)
Dispute resolution through arbitration is the chosen method for businesses, however, it has often been experienced that due to a poorly drafted arbitration clause in the main contract or in a separate contract, there is ...
The potential of mobile coupons: current status and future promises
(Indian Institute of Management, Ahmedabad, 2014)
Coupons continue to be one of the most favourite promotional tools for the marketers to influence, incentivize, and encourages customers towards trying the product. Mobile-coupon (m-coupon), an extension of the traditional ...
Measurement issues in state income from registered manufacturing sector – case of Gujarat
(Indian Institute of Management Ahmedabad, 2014)
The present paper discusses some important issues involved in estimation of state income originating in the registered manufacturing sector with illustrations drawn from Gujarat. It highlights the present practices in ...