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A practical note on predictive analytics usage in marketing applications
(Indian Institute of Management Ahmedabad, 2016-05-05)
Most Predictive Analytics discussions focus on methods that can be used for better quality prediction in a particular context. Realizing that the possibility of perfect prediction is a near impossibility, practitioners ...
Review of marketing / business analytics infrastructure in select india- based organizations
(Indian Institute of Management Ahmedabad, 2016-03-01)
The paper provides details of a detailed survey carried out in five Indian organizations operating in different industries – oil and gas, food products, stock trading, hospitality and industrial chemical. Diversity of ...
Web content analysis of online grocery shopping web sites in india
(Indian Institute of Management Ahmedabad, 2016-03-04)
In this paper the authors evaluate online grocery shopping web sites catering to customers primarily in India. The process of evaluation has been carried out in 3 parts; by comparing the web content on their homepages, ...