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A study of the evolution of nature and narration of brands in an emerging market
(Indian Institute of Management Ahmedabad, 2017-05-23)
Brands evolve over time as a result of factors that facilitate or force. Such changes could, firstly, be the result of changes in the operating environment, such as changes in either consumer-related aspects like consumer ...
Gold monetization in India as a transformative policy: a mixed method analysis
(Indian Institute of Management Ahmedabad, 2017)
India is the second largest consumer of gold in the world and gold is a major contributor to the current account deficit. Much of the gold goes out of circulation and is not available to support economic activity. To ...