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Development of Modern Retailing in India: It’s Impacts on Distribution and Procurement Networks and Changing Consumption Pattern
(2013-11-25)
The Indian retail industry is estimated to be $470 billion. The organized or modern
retailing with 6% share stands at $26 billion. It is projected to reach US$ 1.3 trillion
by 2018 with the organized retail market estimated ...
An Investigation of Incongruency and Distraction Hypotheses: The Context of Dubbed TV Commercials
(2009-07-28)
When one looks at the Television commercials scene in India, one easily sees three distinct patterns of communication. One is the nation-wide campaigns that are language neutral, meaning, they are purely music based. The ...
The legal structure and framework of luxury goods market in India: competitive or restrictive growth?
(Indian Institute of Management Ahmedabad, 2015)
It has been evident from our long human history that luxury has been present in one or other form of consumption practices and that the luxury goods have existed for ages, dating back to Roman times, where luxuries such ...