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Development of Modern Retailing in India: It’s Impacts on Distribution and Procurement Networks and Changing Consumption Pattern
(2013-11-25)
The Indian retail industry is estimated to be $470 billion. The organized or modern
retailing with 6% share stands at $26 billion. It is projected to reach US$ 1.3 trillion
by 2018 with the organized retail market estimated ...
Intention to participate in cause related marketing: influence of cause
(Indian Institute of Management Ahmedabad, 2016-03)
The most widely accepted definition for CRM is provided by Varadarajan and Menon (1988) and it defines CRM as “a process of formulating and implementing marketing activities that are characterized by an offer from the firm ...
The legal structure and framework of luxury goods market in India: competitive or restrictive growth?
(Indian Institute of Management Ahmedabad, 2015)
It has been evident from our long human history that luxury has been present in one or other form of consumption practices and that the luxury goods have existed for ages, dating back to Roman times, where luxuries such ...