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Does working for a not-for-profit organization affect the psychology of corruption? evidence from India
(Indian Institute of Management Ahmedabad, 2016-03)
The primary purpose of this study is to examine if volunteering for Not-for-Profit Organizations (NPO) which are involved in providing social welfare services and which actively promote socio-behavioral factors like social ...
Intention to participate in cause related marketing: influence of cause
(Indian Institute of Management Ahmedabad, 2016-03)
The most widely accepted definition for CRM is provided by Varadarajan and Menon (1988) and it defines CRM as “a process of formulating and implementing marketing activities that are characterized by an offer from the firm ...
Gold monetization in India as a transformative policy: a mixed method analysis
(Indian Institute of Management Ahmedabad, 2017)
India is the second largest consumer of gold in the world and gold is a major contributor to the current account deficit. Much of the gold goes out of circulation and is not available to support economic activity. To ...
Adoption of natural resource management technologies under information constraints: the case of system of rice intensification (SRI) in India
(Indian Institute of Management Ahmedabad, 2017)
This study examines the role of information constraints in the adoption of System of Rice Intensification (SRI) in India by explicitly incorporating information in the adoption model. The results showed that effective ...
Consumers' need for uniqueness: a cross-cultural validation
(Indian Institute of Management Ahmedabad, 2014)
We conduct a cross-cultural validation of the Consumers’ Need for Uniqueness (CNFU) scale. Using confirmatory factor analysis, the cross-cultural reliability and validity of the CNFU scale developed by Tian, Bearden and ...
Medical negligence and compensation inn India: how much is just and effective?
(IIM Ahmedabad, 2014-03-27)
There is no denying the fact that human life is precious and in cases of medical negligence, the judges find it extremely difficult to decide on the quantum of compensation as the quantum is highly subjective in nature, ...