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Marketing of Seeds in India: Status and Issues
(2012-10-17)
Intention to participate in cause related marketing: influence of cause
(Indian Institute of Management Ahmedabad, 2016-03)
The most widely accepted definition for CRM is provided by Varadarajan and Menon (1988) and it defines CRM as “a process of formulating and implementing marketing activities that are characterized by an offer from the firm ...