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Now showing items 31-40 of 59
Does working for a not-for-profit organization affect the psychology of corruption? evidence from India
(Indian Institute of Management Ahmedabad, 2016-03)
The primary purpose of this study is to examine if volunteering for Not-for-Profit Organizations (NPO) which are involved in providing social welfare services and which actively promote socio-behavioral factors like social ...
Intention to participate in cause related marketing: influence of cause
(Indian Institute of Management Ahmedabad, 2016-03)
The most widely accepted definition for CRM is provided by Varadarajan and Menon (1988) and it defines CRM as “a process of formulating and implementing marketing activities that are characterized by an offer from the firm ...
Gold monetization in India as a transformative policy: a mixed method analysis
(Indian Institute of Management Ahmedabad, 2017)
India is the second largest consumer of gold in the world and gold is a major contributor to the current account deficit. Much of the gold goes out of circulation and is not available to support economic activity. To ...
Adoption of natural resource management technologies under information constraints: the case of system of rice intensification (SRI) in India
(Indian Institute of Management Ahmedabad, 2017)
This study examines the role of information constraints in the adoption of System of Rice Intensification (SRI) in India by explicitly incorporating information in the adoption model. The results showed that effective ...
State of marketing analytics in India: prospects and potential challenges
(Indian Institute of Management Ahmedabad, 2014)
The paper provides an overview of the state of the Marketing Analytics practice in India today, its contribution and its possible challenges for future growth. A diverse set of practitioners from multiple sectors of ...
Moving to opportunity or isolation? network effects of a slum relocation program in India
(Indian Institute of Management Ahmedabad, 2014)
A housing lottery in a large Indian city provided 110 out of 497 participants the opportunity to move out of a slum and into improved housing on the city's periphery. Fourteen years after housing assignment, relative to ...
The legal structure and framework of luxury goods market in India: competitive or restrictive growth?
(Indian Institute of Management Ahmedabad, 2015)
It has been evident from our long human history that luxury has been present in one or other form of consumption practices and that the luxury goods have existed for ages, dating back to Roman times, where luxuries such ...
Financial literacy among working young in urban India
(2013-11-26)
The paper reports investigation of a study on the influence of various socio-demographic factors on
different dimensions of financial literacy among the working young in urban India. While the influence of
several factors ...
Access to higher education in India: an exploration of its antecedents
(2013-11-26)
Deficits in participation of marginalized groups in Higher Education (HE) have attracted
significant policy and research attention. Recent studies have explored the role of socioreligious
affiliation and other factors ...
Consumers' need for uniqueness: a cross-cultural validation
(Indian Institute of Management Ahmedabad, 2014)
We conduct a cross-cultural validation of the Consumers’ Need for Uniqueness (CNFU) scale. Using confirmatory factor analysis, the cross-cultural reliability and validity of the CNFU scale developed by Tian, Bearden and ...