| dc.contributor.author | Saiyadain, Mirza S. | |
| dc.date.accessioned | 2010-06-01T04:54:44Z | |
| dc.date.available | 2010-06-01T04:54:44Z | |
| dc.date.copyright | 1969-05 | |
| dc.date.issued | 1969-05-01T04:54:44Z | |
| dc.identifier.citation | Japanese Psychological Research, II, 1 (May 1969), 13-16 | en |
| dc.identifier.uri | http://hdl.handle.net/11718/3560 | |
| dc.description.abstract | How credible and at what level of discrepancy a source should be in order
to be sufficiently influential is examined in this study.
PROCEDURE: Perceived credibility and communicator discrepancy were
manipulated. 100 Ss, who were found having different perception of the
source, made judgements about their degree of agreement with the communicator
at different levels of discrepancy. RESULTS: (I) Trend analysis
showed curvilinear relationship between discrepancy and influence for
MBA sample only. (2) Significant differences in the overall infiuence effect
between the two samples were found, which was explained in terms of their
perception of the source. (3) Prediction that the means between the two
samples will show significant differences at some levels of discrepancy was not supported. | |
| dc.language.iso | en | en |
| dc.title | Communicator discrepancy, perceived creditability, and opinion change | en |
| dc.type | Article | en |
