Net-Based Promotions: Practices, Prospects and Challenges

dc.contributor.author	Sonal, Kureshi
dc.contributor.author	Preeta, Vyas
dc.date.accessioned	2009-09-02T04:55:48Z
dc.date.available	2009-09-02T04:55:48Z
dc.date.copyright	2003
dc.date.issued	2009-09-02T04:55:48Z
dc.identifier.uri	http://hdl.handle.net/11718/427
dc.description.abstract	Twentieth century brought around one of the most dynamic technological advancement, which opened vistas to interactive electronic communication. Internet, which is a worldwide system of linked computer networks, is the fastest growing, inexpensive medium of communication. This is evident from the fact that today as many as 90 million people are connected through internet[1]. Internet is being used by business to directly market its products to consumers as well as businesses. This marketing via electronic media is termed as e-commerce, and its extensive growth has led to adapting traditional marketing tools for e-commerce.	en
dc.language.iso	en	en
dc.relation.ispartofseries	WP;2003-05-01
dc.subject	Internet	en
dc.subject	Net-Based	en
dc.subject	Promotions	en
dc.title	Net-Based Promotions: Practices, Prospects and Challenges	en
dc.type	Working Paper	en