An Empirical View of the Different Types of  Consumer Promotions in India

dc.contributor.author	Jha-Dang, Priya
dc.contributor.author	Koshy, Abraham
dc.date.accessioned	2009-09-05T06:03:06Z
dc.date.available	2009-09-05T06:03:06Z
dc.date.copyright	2004
dc.date.issued	2009-09-05T06:03:06Z
dc.identifier.uri	http://hdl.handle.net/11718/469
dc.description.abstract	The paper provides an empirical view of the range of promotions launched in the Indian market place from 1996 to 2003. The different promotions include free gift offers, price offs, extra product offers, exchange offers, buy-more-and-save offers, contests and sweepstakes. The most frequently launched promotion is the free gift offer followed by the sweepstake offer and extra product offer. Some differences in trends are found across FMCG, Consumer Durable and Service sectors. A detailed description of each type of promotion is provided in order to highlight the different incentives offered by such promotions.	en
dc.language.iso	en	en
dc.relation.ispartofseries	WP;2004-03-03
dc.subject	Consumer Promotions	en
dc.title	An Empirical View of the Different Types of Consumer Promotions in India	en
dc.type	Working Paper	en