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For Whom the Books Speak! Building and Leveraging a New Image for Libraries

dc.contributor.authorKalaga, Anil
dc.contributor.authorMonippally, M. M.
dc.date.accessioned2010-07-07T05:56:28Z
dc.date.available2010-07-07T05:56:28Z
dc.date.copyright2002
dc.date.issued2010-07-07T05:56:28Z
dc.identifier.citationKalaga, Anil and Monippally, M.M., "For whom the books speak! Building and Leveraging a New Image for Libraries" in Dinesh K. Gupta and Ashok Jambhekar (eds), An Integrated Approach to Services Marketing: A Book of Readings of Marketing of Library and Information Services. Mumbai: Allied Publishers, (2003), pp. 287-299en
dc.identifier.urihttp://hdl.handle.net/11718/4802
dc.descriptionDinesh K. Gupta and Ashok Jambhekar (eds), An Integrated Approach to Services Marketing: A Book of Readings of Marketing of Library and Information Services. Mumbai: Allied Publishers, (2003), pp. 287-299en
dc.language.isoenen
dc.subjectLibraryen
dc.titleFor Whom the Books Speak! Building and Leveraging a New Image for Librariesen
dc.typeBook chapteren


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