dc.contributor.author | Bhattacharyya, S. K. | |
dc.date.accessioned | 2010-07-15T09:02:39Z | |
dc.date.available | 2010-07-15T09:02:39Z | |
dc.date.copyright | 1977-01 | |
dc.date.issued | 1977-01-15T09:02:39Z | |
dc.identifier.citation | Vikalpa 2 (1), (January, 1977), 41-58 | en |
dc.identifier.uri | http://hdl.handle.net/11718/5332 | |
dc.description.abstract | This article postulates that as commercial banks grow,
their "products" have to be differentiated in terms of
the distinctive market segments they wish to serve.
This is necessary if they are to develop the required
degree of specialization for providing effective and efficient
customer service. A framework for introducing market
segmentation approach in organizational structure and
designing supportive management planning and control
systems for commercial banks are suggested. The paper
also enumerates criteria for segmentation in the operational
context. The requirements of systems support for administering
the recommended structure and the need
for simultaneously integrating the differentiated segments
are outlined. Finally, a sequence for introduction of market
segmentation is recommended. | |
dc.language.iso | en | en |
dc.title | Designing optimal management structures and control systems for commercial banks: a market segmentation approach | en |
dc.type | Article | en |