Browsing Thesis and Dissertations by Author "Vohra, Neharika"
Now showing items 21-32 of 32
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An integrated pedagogical and curricular framework for the foundational stage: insights from enactment of child-centred early childhood education policies
Shrivastava, Rubaina (Indian Institute of Management Ahmedabad, 2023)The National Education Policy (2020) and the National Curriculum Framework for Foundational Stage (2022) have introduced a new integrated pedagogical and curricular framework for children in the age group of 3-8 years, who ... -
Let's Put a Smile on that Face: A Study on the Embeddedness of Humorous Advertisements
Khandeparkar, Kapil (2016)The phenomenon of embeddedness has implications in the field of advertising, as the context in which ads are shown is one of the salient factors influencing their evaluation. The affect transfer hypothesis and 'mood as ... -
Multilevel Network Measures for Organizational Learning Process
Thomas, Nobin (Indian Institute of Management Ahmedabad, 2015)Organizational learning has received increasing attention from scholars and practitioners alike for the past five decades. Yet the lack of agreement among scholars for an accepted theory or methodology for measuring ... -
Perceived organisational support and organisational commitment: the mediational influence of psychological well being
Aggarwal-Gupta, Meenakshi (2005)Organizational commitment (OC) is perhaps one of the most researched topics in organizational behavior studied. It characterizes employee relationship with their organization and influences their decision to continue with ... -
Perception of foreignness of brands: An investigation of consumers classification schema and its impact on brand evaluations
Dadhich, Harsh (2016)Country-of-origin (COO) affects consumers’ perceptions towards brands and products. However, research also suggests that consumers rarely recognize brand origins accurately (Balabanis & Diamantopoulos, 2008; Samiee, Shimp ... -
Role of Gratitude and Obligation in Business Relationships
Dewani, Prem Prakash (2013)Marketers build customer relationship through various relationship marketing (RM) investments (Berry, 1994). These investments impact customers in terms of their loyalty and customer purchase intentions (Hsu, 2007; Yuping ... -
The role of haptic touch on product evaluation in different shopping situations
Abhishek (2011)Human beings are credited with five senses i.e. vision, audition, smell, taste, and touch. The sensory evaluation process, the evaluation process involving senses, (Martinez, 2007) is utilized by us for evaluation and usage ... -
A strategic view of refurbished goods
Roy, Pinaki (Indian Institute of Management Ahmedabad, 2018)‘Refurbished goods’ are goods that are deemed unfit for sale at full price for a variety of reasons regarding their perceived or actual quality deficiency. These goods are then ‘refurbished’ i.e. brought back to full ... -
A study of alienation among knowledge workers
Nair, Nisha (2009)Alienation as a concept has been discussed for a long time. The term came into prominence in the early writings of Marx (1844/1932), and since then the concept of alienation finds reference across a broad range of subjects ... -
Studying the Impact of Corporate Social Responsibility (CSR) Perceptions on Employee Work Attitudes
Sheel, Rahul Chandra (2013)In the last couple of decades the concept of corporate social responsibility has gained importance both in practice as well as in research. Globalization and international trade have given rise to increased complexities ... -
Trust and organisational commitment: a study in the Indian pharmaceutical sector
Nambudiri, Ranjeet (2007)Organizational commitment (OC) is among the most widely researched topics in organizational behavior literature. Organizational commitment typifies the employees’ relationship with their organization and is believed to ... -
Understanding the Experiences of ‘Not Knowing’ in Workplace
Doshi, Vijayta (Indian Institute of Management, Ahmedabad, 2015)‘Knowing’ is respected, recognized and rewarded, and is the dominant discourse in organizations. The key for understanding and analyzing issues or problems or situations is often seen as ‘knowing’. Amidst the emphasis on ...