Browsing Thesis and Dissertations by Author "Bhandari, Labdhi R."
Now showing items 1-8 of 8
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An attribution theoretical analysis of consumers satisfaction and dissatisfaction with products
Jha, Mithileswar (1985)Satisfaction and dissatisfaction of a consumer with a product depend on his initial expectations and the extent to which these expectations are fulfilled (confirmed) or not Fulfilled (disconfirmed) According to attribution ... -
A Consumer study of law induced behaviour and attitude change: the case of safety helmets
Chhabra, Harwant Singh (1983)In the past decade, marketing has increasingly entered beyond the regime of traditional business studies. Using the concepts drawn from the field of consumer behaviour and other behavioural sciences, marketing has the ... -
ECIL: a case study of environmental and organiztional response in the public sector
Manikutty, S. (1987)A major function Of general management has been noted in the business policy literature as that of ensuring a "match" on a continuing basis between the characteristics of the organization and those of the environment. ... -
Effectiveness of the public distribution channel - the case of controlled cloth distribution
Bijapurkar, Ashoke (1979)The study was aimed at determining whether, in the light of the changing nature of products proposed to be distributed to the economically weaker sections of the population the public distribution channel, as it is organized ... -
Impact of product on the life styles of its consumers: the case of domestic liquefied petroleum gas
Arora, Ashok Pratap (1980)Many of the impacts which marketing actions create on the environment transcend the typical marketers’ interests. These impacts are are being only recently recognized under the banner of ‘Macro-marketing’. There has been, ... -
Managing the technology purchase decision process in the Indian public sector
Pandya, Anil (1982)This thesis attempted to structure precisely the decision process in ten technology purchase decisions made between 1969-80 in one petrochemical industry in the Indian public sector. Based on literature from Technology ... -
Marketing strategies of the state level organisation in public distribution: A study of civil supplies corporations
Koshy, Abraham (1987)In recent decades, governments have organized state owned enterprises to undertake trading and distribution of important commodities and products. Despite the social and economic importance of such organizations, research ... -
New product introduction processes in Indian consumer goods industry
Raju, Vijayram M. (1984)New products are often referred to as the ‘Life Blood ‘of a business enterprise. In the Indian operating environment of the firm, conditions like increasing competition, changing consumer needs and values, a more knowledgeable ...