Browsing Thesis and Dissertations by Author "Dewani, Prem Prakash"
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Role of Gratitude and Obligation in Business Relationships
Dewani, Prem Prakash (2013)Marketers build customer relationship through various relationship marketing (RM) investments (Berry, 1994). These investments impact customers in terms of their loyalty and customer purchase intentions (Hsu, 2007; Yuping ...