Browsing Thesis and Dissertations by Author "Garg, Raka"
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The Relative Importance of life style and Demograhic / Socio-Economic variables in Explainig ownership of consumer durable products
Garg, Raka (1991)The main objective of the study was: To know whether life style variables play a role in explaining ownership of consumer durable products, and to examine the relative importance of life style and demographic/socio—economic ...