Browsing Thesis and Dissertations by Author "Kapoor, Ankur"
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The impact of non-volitional interferences on product evaluation and choice
Kapoor, Ankur (Indian Institute of Management Ahmedabad, 2019)The integration of our lives with internet, smartphones and wearable devices has made interferences (such as interruptions and distractions) pervasive. This research investigates the impact of such interferences on information ...