Browsing Thesis and Dissertations by Author "Manimala, Mathew James"
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Managerial heuristics of pioneering innovative (PI) entrepreneurs: an exploratory study
Manimala, Mathew James (1988)Managerial heuristics are defined as the decision-rules guiding the less programmed decisions of entrepreneurs/executives. A review of literature on entrepreneurship suggests that the scene is dominated by the search for ...